PPC Advertising?

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I've been a webmaster for about 4 years now. Finding ways to promote my sites to people has been difficult at times. There are many different methods that come and go, but the one method that will probably never leave is paid search. PPC advertising is one of the most reliable methods to get visitors because of the simple facts: 1. They performed the search for it. 2. You'll be the first site they see. 3. That's what they're looking for in the first place. Unlike Google ads and such that are posted on the side of a webiste, PPC are in the search results which gives you the best chance of getting clicked on. The best part is, you only pay when you are clicked on. PPC is a win win in so many ways.