Strange way to market.

I'm sure most of you guys know about a show in the morning called the Today Show. Now I'm sure most people never gave it a thought, but Pay Per Post came up with some Guerilla Marketing and stormed the Today show. Here's the video of all of the action involved. It wouldn't be such a bad idea storming that show. I can see a theepiczone.com sign being displayed on TV right now. Yeah, that's the way it should be.