*Promotion*

Everyone out there running a business is looking to make themselves more recognizable in their industry. Well something that can help people remember your company name would be some great trade show giveaway items such as pens, mugs, etc. I have all kinds of pens from businesses that were handing them out. Later on this kind of name recognition will be helpful.

Suppose I am looking to promote penny auctions. If I hand out some pens and people take them than they just might think about my business first when it comes to finding items to buy on the internet. When you're running your own business you have to weigh the gains from certain things. When you're promoting your business you need to weigh in the idea of getting some trade show giveaway items that can help get your name out there. Because afterall, if no one has ever heard of your business how will they know to go there?